MEMPHIS, Tenn. - Climb a mountain?  Learn to surf?  Skydive?  If given the opportunity, what's the number one activity you'd like to accomplish within your lifetime? According to a recent Hilton Garden Inn

survey*, nearly seven out of 10 Americans have created some type of ultimate 'to-do' list with 'travel,' 'achieving a professional goal,' and 'volunteering for a cause' identified as the most popular goals. To help Americans achieve these goals, today Hilton Garden Inn launched the 'Life's Ultimate To-Do List' contest, which gives consumers the chance to make their ultimate travel 'to-do' a reality.  

The contest, which runs from August 8th to September 2nd on Hilton Garden Inn's Facebook page, invites consumers to share their top "to-do list" item, which will serve as their entry into the contest. Entries will also be collected to create the 'Ultimate To-Do List,' a comprehensive guide of fun and interesting things to explore across the globe, which will live on the hotel brand's Facebook page. At contest close, 10 grand prize winners will be chosen by Hilton Garden Inn to have their to-do list item fulfilled. Each winner will receive a 3-day/2-night trip totaling approximately $5,000, which includes roundtrip airfare to the destination of their choice for the winner and a guest, hotel accommodations at any Hilton Garden Inn around the globe and money to spend on the activity.

"We know the majority of Americans have dreams of exploring and achieving a wide variety of goals within their lifetime and we want to help them become wildly successful in their pursuits," said Judy Christa-Cathey, vice president, Global Brand Marketing for Hilton Garden Inn. "Rafting the Colorado River in the Grand Canyon, taking a photo safari in Africa and visiting every country in the world top my ultimate to-do list and now Hilton Garden Inn's 'Life's Ultimate To-Do List' contest gives consumers the opportunity to check off their ultimate travel bucket list goal. The goals we collect will also allow us to create and share a fantastic guide to traveling the world."  

In support of the contest, Hilton Garden Inn recently conducted a survey*, which uncovered the following insights into American's lifetime to-do lists:

  • Travel tops the lists of American's ultimate lifetime to-dos. More than three-quarters (83%) of those who have a to-do list say that traveling to a special destination is one of the top items they'd like to complete.
  • More than one-third (32%) of Americans said the main reason they created their ultimate to-do list was to see new places.
  • In addition to travel, popular goals on ultimate to-do lists include achieving a professional goal (61%), volunteering for a cause (59%) and doing something mentally or physically challenging (53%).
  • Nearly one-quarter (23%) of Americans say they create to-do lists to challenge themselves and 19 percent say a to-do list helps prioritize all the things they want to accomplish.
  • Almost three-quarters (72%) of people with to-do lists share their goals and experiences with others, and 76 percent of people hope to carry out their to-do list item with another person instead of by themselves.
  • A surprising 20 percent of Americans list rekindling an old relationship at the top of their to-do list.
  • Many Americans (41%) are not confident in their ability to check everything off their list, with 57 percent admitting lack of funds is the top barrier preventing them from achieving their to-do list goals. Only 28 percent believe they will be able to check off the next item on their list within the next year.

To enter the contest, read the consumer-generated Ultimate To-Do list, and for more information, visit the Hilton Garden Inn Facebook page at www.facebook.com/HiltonGardenInn. For access to media materials and assets, please visit www.hgimediacenter.com/ultimatetodolist.

* To better understand Americans' attitudes and behaviors related to ultimate to-do lists, Hilton Garden Inn conducted an omnibus survey of Americans, 18 years of age and older.  ORC international fielded the telephone survey among a nationally representative sample of 1,011 Americans over the age of 18. Interviewing for these CARAVAN® Surveys was completed between April 21 and April 24, 2011.  Results have a margin of error of +/- 3.1% at the 95% confidence level.

Contact:
Dawn Ray
(901) 374-5954
dawn.ray@hilton.com

Rachel Shell
(310) 312-2265
rachel.shell@emanatepr.com

About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities for a successful and comfortable stay. The satisfaction promise affirms the brand’s goal to make each guest’s stay better and brighter. If something isn’t just the way you like it, simply let any hotel Team Member know, and we will make it right. Guaranteed. As a recognized F&B leader, Hilton Garden Inn caters to guests’ dining needs by serving daily cooked-to-order breakfast and offering full service restaurants and bars. Team Members at more than 750 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.