MEMPHIS, Tenn. - Run a marathon? Visit the rainforest? Backpack through Europe? If given the chance to cross the ultimate to-do item off your list, what would you choose? According to a recent study conducted by Hilton Garden Inn, nearly seven out of 10 Americans have created some type of ultimate to-do list with travel and volunteering for a cause topping the list. Hilton Garden Inn, along with National Geographic Traveler, today announced the launch of the second annual 'Life's Ultimate To-Do List' contest, which encourages consumers to enter for an opportunity to make their bucket list dreams a reality.

The 'Life's Ultimate To-Do List' contest, which runs through August 5th on Hilton Garden Inn's Facebook page, asks consumers to share their top to-do list item and why they should win the prize, which will serve as their entry into the contest. Entries will also be added to Hilton Garden Inn's ongoing 'Ultimate To-Do List,' a comprehensive guide of fun and interesting things to explore across the globe. At the end of the contest, the 10 best entries will be chosen as the grand prize winners and they can fulfill their to-do list item. Each winner will receive a 3-day/2-night trip totaling up to $5,000. The trip will include roundtrip airfare for the winner and a guest to the destination of their choice near an eligible Hilton Garden Inn hotel, hotel accommodations at any eligible Hilton Garden Inn around the globe, spending money to spend on the activity, a flip camera to document the adventure and a year-long subscription to National Geographic Traveler.

"As an organization that supports travel and exploration, we're thrilled to be working together with Hilton Garden Inn to promote this year's 'Life's Ultimate To-Do List' contest," said Andrew Evans, National Geographic Traveler's digital explorer. "Whether it's taking a hot air balloon ride in Napa Valley, touring a glacier in Alaska or visiting the historic sites in Istanbul, National Geographic Traveler and Hilton Garden Inn encourage consumers to get out there and discover the fascinating world around us. This contest provides ten lucky winners with the unique opportunity to do just that."

In support of the contest, Hilton Garden Inn recently conducted a survey*, which uncovered the following insights into American's ultimate to-do lists:

  • Oh the places you will go: Travel tops to-do lists for the second year in a row, with Italy being the most desirable destination. Bucket list or no bucket list, 75% of all Americans would like to visit a new place in the next year and among those with a list, 90% have visiting a special destination as one of their items (compared to 83% in 2011).
  • Pay it forward: Nearly seven in ten Americans (69%) say volunteering for a cause they care about is something they would want to accomplish in their lifetime (compared to 59% in 2011).
  • Risky business: Americans with to-do lists increasingly seek thrills and adventure. Forty two percent of those Americans include "doing something risky or dangerous" on their list (compared to 35% in 2011) and men are much more likely than women to have something risky or dangerous on their list (53% vs. 32%).
  • How much are you willing to give up?: The vast majority of Americans would give something up for the chance to complete the number one thing on their to-do list within the next year. Two-thirds of people with lifetime to-do lists would give up social networking (65%) and over half (56%) would sacrifice their cell phone.

"At Hilton Garden Inn, whether traveling for adventure, volunteering or taking care of business our guests can count on us," said Judy Christa-Cathey, Vice President, Global Brand Marketing for Hilton Garden Inn. "We're pleased to help ten lucky consumers achieve personal success by checking the number one priority off of their ultimate to-do list and we look forward to reading this year's submissions."

No Purchase Necessary. To enter the contest, explore the consumer-generated Ultimate To-Do list content, and find more information, visit the Hilton Garden Inn Facebook page at www.facebook.com/HiltonGardenInn. For access to media materials and assets, please visit www.hgimediacenter.com/ultimatetodolist.

* To better understand Americans' attitudes and behaviors related to ultimate to-do lists, Hilton Garden Inn conducted an omnibus survey of Americans, 18 years of age and older. ORC international fielded the telephone survey among a nationally representative sample of 1,011 Americans over the age of 18. Interviewing for these CARAVAN® Surveys was completed between April 19 - April 22, 2012. Results have a margin of error of +/- 3.1% at the 95% confidence level.

Contact:
Dawn Ray
(901) 374-5954
dawn.ray@hilton.com

About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities for a successful and comfortable stay. The satisfaction promise affirms the brand’s goal to make each stay better and brighter. Guaranteed. As a recognized F&B leader, Hilton Garden Inn serves daily cooked-to-order breakfast and offers full service restaurants and bars. Team Members at more than 770 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.