MCLEAN, Va. - Nearly half of Americans (48 percent) feel they are most in need of "me" time when being overworked, according to a survey released today by Hilton Garden Inn. Recognizing Americans' need to reclaim their weekends to recharge, the hotel brand is partnering with television personality and travel enthusiast Kinga Philipps to encourage individuals to embark on weekend getaways on their own terms. Hilton Garden Inn's "Declare Your Own Holiday" campaign aims to empower people to establish and celebrate their own special reasons to get away to discover new places, connect with themselves and loved ones, and take a moment to breathe easy.

"As the survey revealed, Americans crave weekend travel to take a break from hectic work schedules or a jam-packed social calendar," said Philipps. "I'm excited to be working with Hilton Garden Inn to encourage everyone to give themselves a well-deserved break by declaring their own holiday - when, where and how they want."

The survey revealed that although being overworked is the top reason people need "me" time, having too many social and family obligations (21 percent) or being sick (18 percent) also leave Americans with the desire to take a breather. More than a third of respondents (35 percent) said unplugging and relaxing is the best part of an impromptu weekend getaway - important enough that some tell a little white lie to get time off. Forty-seven percent of employed Americans fessed up to making an excuse to get out of work in the past 12 months - "I'm sick" being the most common (27 percent).

The survey also revealed:

  • Chores No More: When heading out of town for the weekend, nearly two out of three respondents (63 percent) most look forward to taking a break from cleaning up or cooking for themselves and their family.
  • Trip Days: Forget sick days; half of employed respondents (50 percent) would most want a weekend getaway as part of their employee benefits package - even more than fancy frills, such as daily massages (18 percent), a personal driver (11 percent) or lunch delivered to their desks every day (10 percent).
  • Wish You Were There: Seeing Facebook friends post vacation pictures such as beach sunsets and horseback riding leaves many wanting to live vicariously. Most feel interested (45 percent) or happy (34 percent) when seeing their friend's weekend travel photos on social media. Only some are jealous (13 percent) or annoyed (9 percent).

"Sometimes we forget to take a moment to breathe," said Philipps. "Between balancing work, family schedules, social commitments and community activities, we're living an 'always on' life - 24/7. Weekends and holidays come and go quickly and for most of us, there's never enough time to catch up."

To make the most of a getaway, Philipps recommends the following tips for travelers:

  • Embrace the Culture: Scope out unique events, festivals and fairs that are exclusive to the region and eat like a local - skip the chain restaurants! Visitor centers and community calendars are great resources to find local gems - you can't find everything in guide books.
  • Just Breathe: Forget about your "to-do" list and stresses back home - embrace vacation mode! Make the most of your experience by reminding yourself to be present in the moment.
  • Connect with Your Inner Child: Don't be afraid to play! Challenge yourself to embrace your surroundings and live in the moment - run through a field of flowers, ride a rollercoaster, indulge in a funnel cake at a fair, whatever your heart desires. Keep it fun and light-hearted. You'll thank yourself later.

"We learned that nearly two-thirds of travelers most look forward to relaxing when enjoying a weekend getaway. We want our guests to know they're taken care of so they can focus on what really matters - relaxing, exploring new destinations and spending time with loved ones," said Judy Christa-Cathey, vice president of the focused service brand marketing team at Hilton Worldwide. "At Hilton Garden Inn, we pride ourselves on creating a positive, stress-free experience for our guests every single time. Through our Satisfaction Promise, we promise to do whatever it takes to ensure our guests are happy, or they don't pay."

For more information about Hilton Garden Inn's Declare Your Own Holiday campaign, visit www.Facebook.com/HiltonGardenInn. To learn more about Hilton Garden Inn and book your own holiday, visit www.hgi.com.

The Hilton Garden Inn survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between May 5th and May 12th, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Kinga Phillips has been commissioned by Hilton Garden Inn for her endorsement and participation in the public relations campaign, "Declare Your Own Holiday."

Contacts:
Andrea Horowitz
For Hilton Worldwide
+1 212 805 8078
andrea.horowitz@emanatepr.com

Jennifer Hughes
Director, Brand Public Relations, Hilton Garden Inn
+1 901 374 6518
jennifer.hughes@hilton.com

About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities for a successful and comfortable stay. The satisfaction promise affirms the brand’s goal to make each stay better and brighter. Guaranteed. As a recognized F&B leader, Hilton Garden Inn serves daily cooked-to-order breakfast and offers full service restaurants and bars. Team Members at more than 770 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.