MEMPHIS, Tenn. - Hilton Garden Inn today launched a new integrated advertising campaign developed to speak to today’s travelers through something they’re quite familiar with -- shorthand and acronyms. With the popularity of texting and other social networking communication transforming the language of today’s travelers, Hilton Garden Inn employs the clever use of terms from our guests’ business and social lives – EOD, ROI, TCB and B&B – to connect with guests so they better understand the hotel brand’s ongoing commitment to supporting their guests’ success.

“At Hilton Garden Inn, we believe everyone can be wildly successful and we exist to help our guests unleash their inner potential and support them on their personal road to success,” said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. “Our new 2011 advertising campaign not only understands the language of a traveler, but shows we speak their language----an abbreviated language in today’s fast paced world. Our goal is to connect with them so they understand, who we are, what we stand for and the experience we can offer them as a traveler.”

The campaign will be executed through a variety of media outlets with a strong focus on print placement in publications such as the New York Times, Business Week, Men’s Journal, Shape, Budget Travel, More and USA Today. In addition to print placements, the “We Speak Success” campaign will feature non-traditional placements via double-decker bus wraps in New York City and Washington, D.C., Delta and United Airlines in-flight TV spots and gate displays, and a series of advertorials in Men’s Journal.

“The language of today’s traveler is unique and Hilton Garden Inn wants to communicate with the traveler in ways that will build familiarity and create emotional connections that lead to lasting relationships” added Christa-Cathey.

In order to maximize consumer reach, the “We Speak Success” campaign will be supported by other marketing and communications disciplines including public relations, social media, and even an iPad/iPhone app later in 2011. To support guests on their road to professional success, Hilton Garden Inn will be launching the “We Speak Success” Facebook app, which will allow people to have a little fun with the over-use of acronyms and business jargon in the form of electronic greeting cards available on Hilton Garden Inn’s Facebook page. To help guests achieve success outside of work, the brand will also be launching the Life’s Ultimate To-Do List contest providing consumers with the opportunity to fulfill the number one priority on their ultimate to-do list.

For more information on Hilton Garden Inn, visit www.hgi.com or www.hgimediacenter.com.

Contact:
Dawn Ray
(901) 374-5954
dawn.ray@hilton.com

Rachel Shell
(310) 312-2265
rachel.shell@emanatepr.com

About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, yet affordable accommodations and modern amenities for a comfortable stay. The satisfaction promise affirms the brand’s goal to make each stay better and brighter. Guaranteed. As a recognized F&B leader, Hilton Garden Inn serves daily cooked-to-order breakfast and offers full-service restaurants and bars. Team Members at more than 775 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.